Give curls and waves the power they need to do their bouncy thing with So Pure Curl Enhancer. Our vegan-friendly formula is enriched with organic Argan oil, to hydrate and nourish curls with vitamin A and E. It’s just what hair needs to spring into action. You can also use this lightweight cream on perms, to activate those curls. Just a few pumps of So Pure Curl Enhancer crunched into hair lets curls know what to do. With a touch of hold and natural shine.